StatsBomb Begin Growth In The National League With Oldham Athletic FC Partnership

By StatsBomb | April 13, 2023 | 1 min read

StatsBomb Begin Growth In The National League With Oldham Athletic FC Partnership

StatsBomb has announced a partnership with Oldham Athletic to serve as the club’s data and analytics provider.  

The partnership sees Oldham become the first National League club to implement StatsBomb’s contextual event data and IQ platform into its recruitment and opposition analysis workflows. The club will also be able to use StatsBomb’s products to enhance its approach to core aspects of modern football, such as prospect scouting and performance analysis. 

Additionally, the deal gives Oldham the chance to take advantage of StatsBomb's data science team. The club will benefit from StatBomb’s unique and advanced models, including On-Ball Value (OBV). They will also gain access to the  world class StatsBomb Customer Success team and StatsBomb Assist - a newly released self-service support tool designed for our customers to help them maxmise the value from our products. 

The agreement with StatsBomb demonstrates the club’s ambitions to get back into the EFL, by using a data-driven approach for recruitment and performance analysis.

The multi-year deal also signals that the use of analytics is continuing to permeate down the levels of the football pyramid, as teams like Oldham look to get an edge and progress by working with StatsBomb Data.  

Fin Davies, Sales Associate, StatsBomb, said:

“We are delighted to partner with Oldham Athletic, who become our first customer in the National League. We look forward to supporting the club by providing them with the tools they need to achieve long-term data-driven success.”

Darren Royle, Chief Executive Officer, Oldham Athletic FC, added:

"We are delighted to announce the partnership with StatsBomb. As we start the job of rebuilding the club, one of the foundations that we have put in place is the use of accurate , relevant and objective information to aid decision making in performance analysis and recruitment. StatsBomb are at the forefront of this with their StatsBomb IQ product.”

By StatsBomb | April 13, 2023