Modern Scouting and
Data Driven Recruitment

Course overview

Following on from our Introduction to Football Analytics course, the StatsBomb Modern Scouting and Data Driven Recruitment course is ideal for those wishing to deepen their understanding of the use of data in professional football. The course is full of original material and covers a wide range of topics in this area.

What you'll learn

This course will give you a detailed and thorough understanding of all of the main elements of scouting and player recruitment using cutting edge data. This is ideal for those with some knowledge of the use of data in football and a perfect follow up from the Introduction to Football Analytics course.

1) Welcome and Team Analysis

An overview of this course from Director of Football at StatsBomb, James Yorke.

2) Squad Building

Learn how to build a balanced football squad using data profiling.

3) Player Analysis - Strikers

Use data to understand how best to analyse forward players of all types.

4) Player Analysis - Centre Backs

James tackles the tricky subject of using data to profile, scout and analyse central defenders.

5) Scouting Integration and Bias

Understand how to integrate data into scouting processes within a club environment.

6) Scouting Workflow

Learn how elite club manage the entire scouting workflow, from profiling of requirements to identifying and signing players.

7) Advanced Data Integration

James takes delegates through the use of more advanced data within a team environment.

8) Player Evaluation

Learn how to analyse performance in the same way as a professional analyst.

9) Lessons Learned at the Flame

StatsBomb CEO and Co-Founder Ted Knutson takes you through some of the lessons learned from the sharp end of analysis in professional football.

10) Conclusion

James wraps up the learnings from the course.

Why StatsBomb courses?


Expert tuition

Classes led by experienced football experts who have helped the best clubs in the world.

Anytime, anywhere

Your courses can be accessed from via laptops, tablets, phones and smart TV's.

For anyone, on and off the pitch

This isn’t for practitioners only. Our training is accessible to anyone with a serious passion for football data and analytics.

Your instructors

Our course is taught by our CEO and Co-founder Ted Knutson and Director of Football James Yorke. Ted and James have both been heavily involved in using data for pro clients for more than 20 years combined.

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CEO and Co-founder

Ted Knutson

Ted worked as Head of Player Analytics for Brentford and Midtjylland, and has consulted for multiple Champions League clubs.

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Director of Football

James Yorke

James oversees the football data analysis conducted within StatsBomb, consulting with and supporting our club customers.

Hear from our students

Not sure yet? These are some reviews from students that have already completed this course.

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Pawel Kapuscinski

Great value

Every football team that is starting to use data - or is not sure if they use it correctly - should take the time to gather all the scouts, analysts and coaches, sit together, watch the course, discuss it and plan their approach to using data.

Pawel Wroblewski

Thumbs Up!

Money well spent! I'm really glad, I took on this course and had the opportunity to improve my personal insights on how data can help with scouting and player recruitment.

Davide Igono


I’m glad I took the time out to complete the course. I watched most modules twice and it’s obvious that this thought process is the way forward. Thank you!


Who is the course for?

This course is aimed at anybody who is interested in modern recruitment techniques. We cover all aspects of the process with a focus on data and scouting.

How does the course work?

It’s very simple. You will need to create an account on our courses website, then you can watch the course videos at a time that suits you.

How long is the course?

There are nine modules, each lasting between 30 and 70 minutes.

How much does the course cost?

It’s £360 inclusive of relevant taxes for all nine sessions, payable before you start. No student discounts or refunds available.

Who should I contact if I have questions?

You can email with any questions about the course.

Are there any technical requirements?

This is a web based course - we recommend using Chrome but it also works on Safari. We recommend watching the videos in 1080p - you can set the video resolution in your settings when watching each video (bottom right hand corner of your screen). There are no particular tools or software introduced in this course.

Does the course expire?

Once purchased, you have full access to the course forever.

Will I get a certificate upon completion?

Yes you receive a StatsBomb certificate of completion once you finish the course.

My company is paying - can I pay by invoice?

If your company is paying for the course we can arrange an invoice in advance and once payment is received we will provide access to the course. To request an invoice please email including the following details below; Course Required, Business Name, Address and VAT number to be included on the invoice. Please note that we cannot provide B2B invoices retrospectively if not indicated in advance, as payment is processed as a B2C transaction.

Enroll now

Before you purchase and enroll in this course, you’ll first be directed to create an account with our provider Thinkific.

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