Last updated: February 2022

Privacy Policy

StatsBomb Services Limited (“we”, “our” or “us”) respect the privacy of our customers. This privacy notice describes how we, as a “data controller”, collect and use personal data about you from our website and as part of our football analytics service (the “Services”), and your rights in relation to this data.

1. The personal data we collect

“Personal data” means information (or a combination of information) that can reasonably allow you to be identified.
We collect the following personal data:

  • Contact Information. When you access our website at to ask us a question, request a free demo through our “Contact Us” link, or request to be added to our newsletter mailing list, we collect certain information such as your first name, last name, email address and other business contact information.
  • Football player data. We collect statistical data relating to professional football players for use in our Services. We collect this data from public sources. 

2. How we use your personal data and the legal basis for this

We may use your personal data for the purposes set out in the table below. We have also set out our “legal basis” for each of these uses.

Use Purpose Legal basis for use
Communicating with you We may use your personal data to communicate with you when you ask us a question, request a demo or request to be added to our newsletter mailing list.

We may communicate with you if we are providing information about changes to our terms and conditions or Service.

It is necessary for us to process this personal data in order to carry out your request.

It is in our legitimate interests to provide you with appropriate updates and responses about our Services.

Marketing We may use your personal data to send you marketing messages relating to our Service.

We may build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalise the marketing messages we send to you.

We obtain your consent before sending marketing messages to you. It is in our legitimate interests to provide more relevant and interesting advertising messages.
Improving our Services and customising your experience We analyse information about how you use our Services to provide an improved experience for our customers of all our Services, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Services and improve user experience.
Statistics We use football player data to feed into our analytics service. It is in our legitimate interests to obtain and refine publicly available information for this purpose.
Complying with our obligations We may process your personal data to comply with legal or regulatory requirements, for example, carry out fraud prevention checks. This is so we can comply with our legal obligations.

We may also anonymise your personal data in such a way that you may not reasonably be re-identified by us or any third party, and may use this anonymised information for any other purpose.

3. Cookies and other tools

We use browser cookies and similar technologies to collect and store certain information when you access or interact with our website. A cookie is a small text file which is sent by a website, accepted by a web browser and then placed on your hard drive. The information collected from cookies lets us know that you visited our website in the past, and helps you avoid having to re-enter information during your visit or on subsequent visits.

You have the right to choose whether or not to accept cookies. However, if you choose to refuse or remove cookies, this could affect the availability and functionality of our website.

Further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit and

4. How and when we may share your personal data

We may share your personal data with the following categories of third parties in the following circumstances:

Service providers and business partners:
We may share your personal data with our service providers and business partners that provide business services for us for the purposes set out above. For example, we may partner with companies to host our data, process secure payments, and send newsletters and marketing messages.

Where required by law:
We may share your personal data with law enforcement agencies, regulators, courts, other government authorities or other third parties where we believe necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party.

In the context of a transaction:
We may share your personal data with potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.

Our website may control links to third-party sites. We do not control these third-party sites and are not responsible for the personal data you may provide them or how they may use it.