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StatsBomb Privacy Policy

Last updated: December 2020

StatsBomb Services Limited ("we", "our" or "us") respect the privacy of our customers.
This privacy notice describes how we, as a “data controller”, collect and use personal data about you from our website and as part of our football analytics service (the "Services"), and your rights in relation to this data.

“Personal data” means information (or a combination of information) that can reasonably allow you to be identified.

We collect the following personal data:

  • Contact Information. When you access our website at to ask us a question, request a free demo through our “Contact Us” link, or request to be added to our newsletter mailing list, we collect certain information such as your first name, last name, email address and other business contact information.
  • Football player data. We collect statistical data relating to professional football players for use in our Services. We collect this data from public sources.

We may use your personal data for the purposes set out in the table below. We have also set out our “legal basis” for each of these uses.


Use Purpose Legal basis for use
Communicating with you We may use your personal data to communicate with you when you ask us a question, request a demo or request to be added to our newsletter mailing list.
We may communicate with you if we are providing information about changes to our terms and conditions or Service.
It is necessary for us to process this personal data in order to carry out your request.
It is in our legitimate interests to provide you with appropriate updates and responses about our Services.
Marketing We may use your personal data to send you marketing messages relating to our Service.
We may build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalise the marketing messages we send to you.
We obtain your consent before sending marketing messages to you.
It is in our legitimate interests to provide more relevant and interesting advertising messages.
Improving our Services and customising your experience We analyse information about how you use our Services to provide an improved experience for our customers of all our Services, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Services and improve user experience.
Statistics We use football player data to feed into our analytics service. It is in our legitimate interests to obtain and refine publicly available information for this purpose.
Complying with our obligations We may process your personal data to comply with legal or regulatory requirements, for example, carry out fraud prevention checks. This is so we can comply with our legal obligations.

We may also anonymise your personal data in such a way that you may not reasonably be re-
identified by us or any third party, and may use this anonymised information for any other

We use browser cookies and similar technologies to collect and store certain information when you access or interact with our website. A cookie is a small text file which is sent by a website, accepted by a web browser and then placed on your hard drive. The information collected from cookies lets us know that you visited our website in the past, and helps you avoid having to re-enter information during your visit or on subsequent visits.

You have the right to choose whether or not to accept cookies. However, if you choose to refuse or remove cookies, this could affect the availability and functionality of our website.

Further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit and

We may share your personal data with the following categories of third parties in the following circumstances:

Service providers and business partners:

We may share your personal data with our service providers and business partners that provide business services for us for the purposes set out above. For example, we may partner with companies to host our data, process secure payments, and send newsletters and marketing messages.

Where required by law:

We may share your personal data with law enforcement agencies, regulators, courts, other government authorities or other third parties where we believe necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party.

In the context of a transaction:

We may share your personal data with potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.

Our website may control links to third-party sites. We do not control these third-party sites and are not responsible for the personal data you may provide them or how they may use it.

Your personal data may be transferred to, stored, and processed in a country that is not regarded as providing the same level of protection for personal data as the laws of your home country.

Where we have transferred your personal data to such countries, we have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to provide adequate protections for your personal data. For more information on the appropriate safeguards we have in place, please contact us at

Direct marketing opt-out

You can unsubscribe or opt-out of receiving marketing communications from us by clicking the “Unsubscribe” link at the bottom of any email from us. You can also unsubscribe or opt-out by emailing us at any time at

Additional rights

You have certain legal rights regarding the personal data we hold about you. For example, subject to applicable laws, you can ask us:

  • Right of access: to see what personal data we hold about you;
  • Right to erasure: to erase your personal data;
  • Right to data portability: to receive your personal data in a structured, commonly used and machine readable format, or for us to port your personal data to another data controller; and
  • Right to restrict processing: to restrict our use of your personal data.

Please note that we will likely require additional information from you in order to honour your requests.

If you would like to exercise any of these rights, send us an email at The website of the Information Commissioner’s Office (“ICO”), available at, includes additional information you may find helpful in order to understand to your rights under applicable data protection laws.

We encourage you to contact us at to update or correct your information if it changes or if the personal data we hold about you is inaccurate. Where you have provided your consent to any use of your personal data, you can use this email address to withdraw this consent at any time.

We recognise the special obligation to protect personal data of children. Children under 16 years of age (or such other age as may be determined by law) should not access our site.

We implement security measures designed to safeguard and maintain the integrity and confidentiality of your personal data. We evaluate and update these measures on a regular basis. However, no information system can be completely secure, so we cannot guarantee the absolute security of your personal data.

We keep your personal data for as long as we have a relationship with you. When deciding how long to keep your personal data after our relationship with you has ended, we take into account our legal obligations. We may also retain records to investigate or defend against potential legal claims.

StatsBomb Services Limited is the “data controller” responsible for the personal data we collect and process.

If you have questions or concerns regarding the way in which your personal data has been used, please contact Charlotte Randall, COO at

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to make a complaint to the ICO at or the data protection authority of your country of residence.

We may modify or update this privacy notice from time to time on notice to you by posting the amended terms on our website. If we make any revisions that materially change the ways in which we process your personal data, we will notify you of these changes before applying them to that personal data.