For gambling & sports betting.
Helping to find the elusive edge
The world's best football data
Exploit every edge by only using the most detailed, most accurate data for your trading and predictive modelling. Over 80 leagues and competitions covered
About StatsBomb data
Truly representative xG models
StatsBomb's xG model has been proven to be the most accurate on the market, taking into account data points such as defender and goalkeeper locations at the time of a shot
About StatsBomb xG
An edge through better modelling
By utilising the richest data set on the market, trading teams of all sizes can create and benefit from the most impactful models, leaving nothing to chance
Content for customer engagement
StatsBomb's media tools and live data can also help you drive sportsbook activity by providing engaging and informative data-driven content for your marketing channels
About StatsBomb Media products
The sharpest traders use StatsBomb xG
Poor quality expected goals models are misleading and quickly erode confidence. StatsBomb Expected Goals (xG) model uses additional context including the position of the goalkeeper, the defenders, pressure and shot height to reveal a truer picture
Competitor - 0.48xG
StatsBomb - 0.86xG
Competitor - 0.36xG
StatsBomb - 0.81xG
How we support gambling professionals
- Deep data for modelling and odds creation
- Live data for in-running trading
- Marketing and customer engagement
Deep data for modelling and odds creation
StatsBomb work with trading teams of all sizes to help them improve their performance. Utilising the power of a database of hundreds of thousands of matches across 80+ leagues and competitions, StatsBomb data provides the ideal basis for predictive models that are at the cutting edge of the betting and gaming industry
Live data for in-running trading
For in-game trading of major competitions we have a separate Live data feed, supported by an intuitive analytical research platform, IQ Live. This data comes with a high level of detail and includes a live version of StatsBomb's market leading xG model, ensuring trading teams get an accurate picture of the real flow of a game
Marketing and customer engagement
We understand that betting companies need to engage and inform fans, viewers and users of their platforms in order to drive repeat custom. Our data, supported by our media product set, is ideal for crafting narratives around performance of players, teams as well as the ins and outs of the transfer market. This content is ideal to use across digital and social media to engage and enthral fans of all types
Looking for an edge?
Contact us to find out how you can create better models using the best available data
Get in touchProducts to support trading teams
We understand the unique pressures facing betting companies and have a suite of user-friendly products designed to help at all stages of a match day, from marketing and customer acquisition to in-running trading and prop bet creation
The best football data ever created, for 80+ competitions. Why settle for anything less?
