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This article first appeared on iGB America on 19 May 2022.

Small edges can make a big difference in soccer trading, yet, as StatsBomb Chief Marketing Officer Simon Banoub explains, many businesses still rely on incomplete data for their models. Could improved versions of tools such as expected goals provide sportsbooks with a much-needed edge?

StatsBomb has agreed a deal to provide its industry-leading analytical services to Toronto FC.


Welcome to StatsBomb data diaries, where professional analysts, coaches and scouts from clubs across the globe share what it’s really like to work with data in football. 

Chicago Fire FC has signed a deal with StatsBomb to use its cutting-edge data and analytical services.