The Class of StatsBomb, October 2021

Scavenger hunts, an inter-company football match & new winners of the highly coveted 'FA La La La' Cup.

After being fully remote since March 2020, we finally decided an in-person team day was essential. Riding the post-conference high, the StatsBomb North (Europe & US) team trekked to Bath for team building and getting to know each other in 3D form. After presentations, demos and knowledge sharing galore over the past two years, we were super mindful that everyone is zoomed out and didn’t need to sit and listen to talk upon talk about strategy and commercial updates. We needed ‘fun activities’ (this made many of our team cringe initially too - bear with me), but we also wanted to get everyone fired up for the future.

Of course, we were also covid careful; we booked out double the space we needed so that social distancing was possible, and we made vaccination a prerequisite. We’re still sad that our StatsBomb South colleagues couldn’t join us - unfortunately Egypt came off the red list just too late for us to get visas sorted. It wasn’t quite how we envisaged it in that respect, but then nothing COVID-related goes to plan.

CEO Ted Knutson kicked off proceedings by setting a clear vision for StatsBomb - we are going to become ‘the world’s greatest sports data company.’ Well, that’s pretty compelling! It’s not fluff; we are already on our way and have a solid strategy to get us there. Ted caught all our new starters up on our journey so far, where we started at a kitchen table right up to where we are today as a company of over 500 people, and set the scene for the next few years. There were some key themes that everyone could take away - ‘own yo shit’ now being the informal company mantra, and a strange guest appearance of Ryan Reynolds (don’t ask!).



He also spent a fair bit of time talking about employee shares, showing real examples of employees in the company and how their shares have grown so far. Most employees are shareholders - it’s really important to all the founders that employees own a part of the company and feel that they have the ability to drive their own future.



We then sent everyone off on a scavenger hunt around Bath. We are lucky to be based in a world heritage site - it gave everyone a chance for a spot of sightseeing around beautiful Bath. The local contingent were looking quite smug until I told them they had their own set of cryptic clues!

How many of these would you have got right? (Yes, these are the harder ones.) Answers are at the bottom of this page.

  1. Bump, scrape and feed
  2. Past Raheem
  3. You need to be Poirot to find Bath’s walk of fame
  4. Paths, puzzles and petals - 6 in fact
  5. 18th-century cocoa addict

The point of making everyone run around was to have fun and chat with people they wouldn’t normally chat to, but we’re a competitive bunch, so we had to give everyone a purpose. For the winning team, StatsBomb has made a charity donation per team member to a charity of their choice.

So congrats to the winning team, co-founder Thom and all of our Will’s! Donations are on their way to the following important charities:




Day 2 hosted CTO Thom Lawrence’s vision for the future of tech teams at StatsBomb, where he laid out the framework for engineers’ career progression across multiple disciplines. Vicki Cullen launched our new HR software, empowering all employees and managers to manage performance, time off, and training needs, and I reinforced some important operational cadence within the organisation that we are working towards.

The remaining time was spent in workshops, thinking through process improvements we want to make, brainstorming future ideas, and more valuable face-to-face team time. We even squeezed in an inter-company football tournament! All ages, all genders, all abilities. This is how we roll.



As always, we ended with a quiz, as is now a tradition on StatsBomb team days, as we have the best quiz master ever, Kat Agg, whose forte is describing football club logos in words. It’s hilarious - and tricky. For example, can you guess which club this is?

‘A siren with hair billowing in the breeze is holding a horn under her left arm, resting on a gigantic football, stood in front of an eight-spoked wheel, a yellow teardrop and green and black arch.’

We even have our own internal cup that is passed each season from winner to winner - the FA La La La Cup! Congrats to the deserving winners of this year’s competition:



Interacting with so many people in person after so long was exhausting and exhilarating, but myself and the senior management team are so proud of our employees and the strong teams that we have built together. StatsBomb South are hosting their version of team day this week. We’re sorry we can’t join you, we hope you enjoy watching our videos and we look forward to watching yours.

Thanks for your support as always,

Charlotte, COO

1. Graze (the restaurant), 2. Thermae Spa (anagram), 3. Peter Ustinov’s handprint, 4. The petals on the sign at the entrance to the maze near Pultney Weir and 5. Charlotte Brunswick Chocolates.
Logo competition: Fortuna Sittard

Talks From The 2021 StatsBomb Conference Are Now Available On-Demand

After releasing the first batch of presentations last week, we have today released the remaining videos from the 2021 StatsBomb Conference. There are now more than a dozen talks from the event available to watch anytime. 13 of the 17 talks given on the day are available, including the entire speaker list from the Research Track stage, whose presentations featured the latest innovative research from the football analytics space and included some of the first publicly-available research performed on our brand new and novel dataset, StatsBomb 360.

Watch the talks HERE The full list of available talks:

Talks from Ian Graham (Liverpool), Harry Moyal (Lyon), Vosse de Boode (AFC Ajax), and Daryl Morey (Philadelphia 76ers) will not be made available. It was strictly requested that the information shared in those presentations be kept exclusive for those in the room on the day (sometimes What Happens At The StatsBomb Conference, Stays At The StatsBomb Conference).

But fear not!

There is still a TON of practical value contained in the talks that we are able to share with you. With 13 to get through covering a wide range of topics and approaches, there are countless takeaways to be drawn from the available selection.

Thanks again to all of the fantastic presenters who gave talks on the day, sharing applicable insight and exciting, novel research that is sure to provide the foundation for research performed inside clubs and in the public football analytics field over the course of the next year.

Watch the talks HERE

What Happened At The 2021 StatsBomb Conference

The StatsBomb Conference made a long-awaited return to Stamford Bridge last week.  We welcomed various individuals from across the sports analytics sphere for a day of industry-leading talks, data-driven research and unique networking opportunities. In 2019, we couldn't have imagined that it would have taken almost two years to get everyone back together, but we’re delighted with the turnout this year. Let's look back at the key things that happened to give those who attended a chance to revisit their experience and those who missed it an opportunity to catch up on the day. Industry-Leading Talks Before the guest presenters took to the stage, StatsBomb CEO Ted Knutson kicked things off with an opening talk about the company's progression since the last conference and our fast-approaching expansion into American Football. The day continued with Dr Ian Graham (Liverpool), Harry Moyal (Olympique Lyonnais), Devin Pleuler (Toronto FC), Vosse de Boode (AFC Ajax) and Mladen Sormaz (Leicester City) all delivering expert presentations on the Main Stage. Each speaker drew on key insights to discuss various topics within their organisations, from measuring playing styles in different competitions to implementing data-driven recruitment strategies. The Directors of Football Panel featured StatsBomb's James Yorke in conversation with Victor Orta (Leeds United), James Cryne (Barnsley FC) and Will Kuntz (Los Angeles FC). The panellists spoke in-depth about successfully implementing data-driven methods around player recruitment, opposition analysis, and general strategy within their respective clubs. Ted Knutson and Daryl Morey (Philadelphia 76ers) closed the Main Stage and indeed the entire Conference in their fireside chat, with a collection of insightful stories from their respective sports and discussions around the role of data and analytics in basketball and football. Innovation in Football Analytics The Harris Suite featured a variety of hand-picked presenters giving attendees an exclusive window into the current state of play surrounding innovative research in football analytics.  The nature of the papers covered a variety of topics, including driving goalkeeper decisions, identifying high pressing styles and penetrative passes. These talks contained the first sets of publicly-available research performed on StatsBomb 360 data. Each researcher created their specific papers using StatsBomb data and tuned in from different locations across the globe to deliver their novel research to our attendees. It was a fascinating experience to see the different approaches taken by each speaker across each of their papers. We will release all of the research papers in the coming weeks, and you will be able to see the latest developments and research in the football analytics landscape. StatsBomb 2021 Conference: A Welcome Return One of the main pieces of feedback from the day was how great it was to get everyone from the industry back in a room again to connect and learn from each other. We hope you enjoyed the day surrounded by your friends and peers, learning from some of the best in the industry. Here are a few snapshots from conference attendees about their experiences last week.

You can see more of what attendees thought of our event by searching on the #StatsBombConference hashtag on your chosen social media platforms. What Next?  If you missed any of the talks at our 2021 Conference, keep an eye on our Twitter and LinkedIn in the coming weeks.  We will be releasing some of the talks, recorded presentations, and papers from the research track. In the meantime, you can check out Tom Worville's key insights from the 2021 Conference or listen to his notable takeaways on The Athletic Football Tactics Podcast. Or you can check out David Álvarez writing for EL PAÍS with a selection of quotes from several talks. We look forward to seeing you all again at our StatsBomb Conference 2022, but until then, keep an eye out for other StatsBomb events next year!

StatsBomb Enter New Market by Signing Agreement with Alianza Lima of Peru

An important agreement with StatsBomb, the leading provider of advanced data in football, will allow Alianza Lima to substantially improve its processes of evaluation and selection of players, which will have a significant impact on the sporting performance of its professional team.

Alianza Lima joins more than 100 professional clubs and federations around the world in benefitting from StatsBomb’s cutting edge data, with more than 3,400 events per match across more than 80 competitions, enhancing its ability to scout and recruit players, analyse upcoming opponents and evaluate team performance.

“We are delighted to sign this agreement with Alianza Lima, one of Peru’s most prestigious clubs, and so continue our expansion in Latin America,” said Pablo Peña Rodríguez, Head of Innovation at StatsBomb. “Data and analytics have never been more important in the quest to gain an edge in elite competition, and StatsBomb look forward to helping the club achieve great things in the coming years.”

The popular Peruvian club will have better information with which to make decisions thanks to access to the most detailed data available as well as the customisable analysis platform StatsBomb IQ. For José Antonio Bellina, sporting director of Alianza Lima, working with StatsBomb will be of great help in signing and renovating players. “I consider it the best statistics platform in football,” he said. “It is an essential tool, both in the objective evaluation of the performance of our own players and in the process of finding and scouting footballers. StatsBomb offers information for the entire Peruvian league and for the majority of the other South American leagues, which is a very valuable thing for us.”